EKC PR to lead 2026 charity music campaign for Cure 4 The Kids Foundation

EKC PR has been tapped to represent Cure 4 The Kids Foundation for a national 2026 holiday music campaign tied to the release of Do They Know It's Christmas? The project will raise awareness and streaming-based donations for children with cancer and rare diseases.

Why it matters: - The campaign links a holiday music release to direct fundraising for children facing cancer and rare diseases. - Streaming royalties from the new single will benefit Cure 4 The Kids Foundation, turning listens into donations. - The national push is designed to expand awareness for Nevada's only pediatric cancer and rare disease treatment center.

What happened: - EKC PR was selected to lead the national public relations campaign for Cure 4 The Kids Foundation's 2026 Christmas charity single and music video, Do They Know It's Christmas?. - The release is scheduled for Nov. 2, 2026. - The track will be available on major streaming platforms, including Spotify, Apple Music and Amazon Music. - Each stream on popular music services will trigger a donation to Cure 4 The Kids Foundation.

The details: - Cure 4 The Kids Foundation treats children with cancer, rare life-threatening diseases and complex conditions. - The foundation says the campaign is intended to increase awareness of its mission and generate support for children and families facing serious medical diagnoses. - The project includes performers and influencers from American Idol, America's Got Talent, The Voice, Why Don't We, TikTok and the Las Vegas entertainment community. - Participating talent includes Mackenzie Sol, Drew Ryn, Maryjo Young, Jonah Marais, Sadie Dahl, Amanda Barise, Samoan Silkk, PENG PENG, Miles Schon and ventriloquist and comedian Terry Fator. - The combined social media following of the participating artists is nearly 33 million. - Cure 4 The Kids Foundation says the new recording delivers a renewed message of hope for children and families affected by cancer and rare diseases. - The 2026 release follows the foundation's 2024 holiday music project, Happy Xmas (Cancer's Over), which featured Backstreet Boys' Nick Carter and American Idol casting producer Kyle Khou. - That 2024 project won an Emmy, a Cannes Lion and a World Entertainment Award. - Cure 4 The Kids Foundation was founded in Las Vegas and provides family-centered care for children with cancer, blood disorders and rare diseases under one roof. - The foundation says no child should be denied treatment because of financial circumstances.

Between the lines: - The lineup suggests the campaign is built to reach both entertainment fans and social-first audiences, not just traditional donors. - The size of the combined following gives the release a built-in distribution engine if participating artists post around launch. - Repeating an award-winning holiday music strategy signals that C4K sees music as a reliable awareness and fundraising tool.

What's next: - The campaign will build toward the Nov. 2 release across streaming platforms and supporting promotional channels. - EKC PR is expected to help drive national visibility ahead of the launch. - Donations tied to streaming will continue as listeners play the track after release. - Cure 4 The Kids Foundation is positioned to use the rollout to widen support for its care model and services.

The bottom line: - EKC PR is helping turn a holiday single into a national awareness and fundraising campaign for children with serious illnesses.