South Florida Soul Rodeo returns to West Palm Beach with Black cowboy culture, competition and giveaways

The South Florida Soul Rodeo comes to the South Florida Fairgrounds in West Palm Beach on July 25, mixing championship rodeo, live entertainment and a community giveaway tied to electric bills. The event aims to celebrate Black cowboy history while drawing visitors and spending to Palm Beach County.

Why it matters: - The South Florida Soul Rodeo is designed to spotlight Black cowboy history and culture that has often been left out of mainstream American history. - The event also brings a mix of tourism, entertainment and local spending to Palm Beach County for the weekend. - Organizers say the rodeo is meant to serve both longtime rodeo fans and first-time visitors.

What happened: - The South Florida Soul Rodeo returns to the South Florida Fairgrounds, 9067 Southern Blvd. in West Palm Beach, on Saturday, July 25, 2026. - The event combines championship rodeo competition with live entertainment, community giveaways and cultural programming. - Founder Travis Gammage said the event is about preserving history, bringing communities together, creating opportunities and celebrating a culture that continues to inspire generations.

The details: - Rodeo competition will include Junior Barrel Racing, Ladies Barrel Racing, Chute Dogging, Ranch Bronc Riding and Bull Riding. - Guests will also find live Southern entertainment, Western fashion, food vendors, family-friendly activities, interactive experiences, shopping with local businesses and artisans, and Cowboy and Cowgirl culture. - The event is positioned as a festival-like experience built around a championship rodeo. - Organizers plan to pay the electric bills of several attendees as part of a community giveback initiative. - Guests can bring a copy of their current electric bill for a chance to be selected during the rodeo. - Gammage said the giveaway is meant to help ease financial pressure on families while providing an afternoon of fun. - The event highlights a historical fact that nearly one in four cowboys in the American West were Black. - The rodeo is described as having grown into one of Florida’s premier multicultural Western experiences.

Between the lines: - Black rodeo culture has been drawing sold-out crowds in other states, and the West Palm Beach event is part of that broader resurgence. - The rodeo uses entertainment and community outreach to make the history message more accessible to a wider audience. - The emphasis on local hotels, restaurants, retailers and small businesses suggests the event is also being used as an economic driver.

What's next: - Ticket and event information is available at South Florida Soul Rodeo. - Media credentials and media inquiries go to Jessica Williams at 954-560-4812 or info@southpromo.com. - High-resolution photos and promotional assets are available at event photos and assets.

The bottom line: - The South Florida Soul Rodeo is blending heritage, competition and community outreach into a single-day event aimed at celebrating Black cowboy culture while drawing a broad South Florida audience.